When running surveys, computer-assisted personal interviewing (CAPI) helps you get in person or face-to-face feedback out in the field. It makes use of computers, tablets, and smartphones, where the person conducting a survey inputs responses directly into the digital device.
CAPI surveys offer several key benefits over paper surveys for fieldwork:
- Improving accuracy
- Boosting efficiency
- Connecting to seldom-heard groups
- Better response rates
- See data in real time
CAPI surveys can also improve data security for researchers without the capacity to store paper surveys.
Why choose Computer-Assisted Personal Interviewing (CAPI) survey platforms?
CAPI surveys are a great addition to your research strategy and can be the perfect solution depending on the situation.
They allow you to capture in-the-moment opinions of people in one place who may not otherwise have been reachable by email or text messages.
The interviewer has a chance to build rapport, which can improve response rates.
And by using a digital device, your data can easily be analysed.
When are CAPI surveys useful?
CAPI surveys are useful when in the moment feedback is required
- Theme parks
- Conferences
- Networking events
- High streets
- Shopping malls
- Festivals
CAPI surveys are useful on these occasions because the personal human touch can convince people to stop and spare a few moments.
What surveys is CAPI best for?
- Market research surveys (in the moment product testing)
- Healthcare surveys (doctor waiting room or health visitors)
- Customer satisfaction surveys (visitor attraction)
- Political polling (exit polls)
Introducing Snap XMP Offline Interview: helping you run online surveys in the field – without a reliable internet connection!
No internet? No problem.
The Snap XMP Offline Interviewing app from Snap Surveys uses the power of our survey platform to help you get offline feedback.
The app automatically syncs once you’re online, giving you real-time data that can be collected, analysed, and used to produce reports.
- Gather immediate feedback at events, venues, and attractions
- Collect contact details of attendees, customers, and leads
- Complete inspections or audits out in the field
- Set up kiosk surveys that can be completed again and again
- Conduct market research and face-to-face interviews on the street
- Administer patient surveys and clinical audits
Snap Surveys is also ISO 27001 and Cyber Essentials Plus accredited – so you’re in safe hands with us!
Click below to learn more about Snap XMP Offline Interviewer.
