Use Online Survey Software as a Tool for Market Research
Conducting surveys is one of the most common and effective market research methods. Surveys help researchers understand their current markets better and to develop strategies to remain viable in their markets, as well as find the best ways to enter new or emerging markets. However, administering market research doesn’t have to be an intricate and time-consuming process.
With online survey software, business can easily design and administer market research studies in a manner that is efficient and precise, yet with easy-to-use features. With advanced online survey software, businesses can also collect data and conduct advanced analysis, all in one simple system. There is no need to export data. Advanced online survey software can easily handle everything from design to analysis and reporting.
Whether you are a healthcare professional conducting a patient satisfaction survey, a university professional conducting course evaluation surveys, a human resource professional looking to conduct an employee feedback survey, a small or large company – market research surveys are an indispensable tool to collect valuable data.
What are some benefits of Market Research Surveys?
Market research using online survey software can help you to better understand your:
Market Opportunities: It’s difficult to market and sell your products and services if you don’t know who you are selling to. Market research surveys can effectively collect data to determine your target markets.
Customers: Market research surveys help you get to know your customers better. Surveys include demographic questions to collect important identifiable information such as gender, age, race, ethnicity, and geographic location, as well as survey questions that pertain to all areas of your business such as products, services, customer service, marketing, etc. The more feedback you gain from your customers, the easier it is to refine your products and services to meet your customers’ needs.
Competition: How do your products and services compare to your competition? What are your company’s strengths and weaknesses compared to your competition? Market research can help you determine the answers to these questions. Are you losing customers to competitors? Ask your customers why they are choosing a competing brand through a survey.
Customer Service: Do your customers find it easy to do business with your company? Do they find your customer service staff helpful? Is your website easy to navigate? Is there always someone available to help with questions? Regular customer service surveys with online survey software can help you gather extremely useful customer feedback. Use that feedback to increase the capabilities of your customer service staff.
Marketing Effectiveness: Quality market research data can help your business formulate more effective and targeted marketing campaigns that speak directly to the people you’re trying to reach. Market research surveys will uncover whether your marketing efforts are effective, clear, and determine if you are using the proper marketing and advertising channels to effectively reach your customers.
Success: Information gathered through market research surveys can help you determine if your business is reaching its goals. For example, data could uncover that your target market originally thought to be women 18 – 24 is actually 75% women between the ages of 35 – 50. This information can indicate a needed change in marketing strategy.
