Survey Software: A Great Tool for Market Research
Snap Surveys understands that researchers need a powerful and flexible survey software solution. Designed in collaboration with our experienced in-house research team, Snap Survey Software delivers innovative design, distribution, reporting and analysis tools that researchers can use to gather the insights they need.
Administering surveys is one of the most common and effective market research methods. Surveys help researchers understand their current markets better and use that data to develop strategies that will help them remain viable in their markets, as well as find the best ways to enter new or emerging markets. However, administering market research surveys doesn’t have to be an complex and time-consuming process.
With Snap Survey Software, market research teams can easily and efficiently design and administer market research surveys with easy-to-use features. With advanced survey software, market researchers can also collect data and conduct advanced analysis and reporting, all in one survey system. And there is no need to export data – advanced survey software can easily handle everything from design to analysis and reporting.
What can Snap Survey Software offer Market Research teams?
Flexible design and survey branding
Create dynamic and engaging surveys in any language, with engaging slider questions, interactive images, multimedia, and branded URL’s for your online and mobile surveys. Fully customize the appearance and layout of your surveys so no two surveys look the same.
Multi-mode interviewing
Gather feedback wherever and whenever you need, with online, mobile, kiosk, tablet, or paper versions of your survey. Snap XMP Offline Interviewer allows for continuous mobile interviewing even in Wi-Fi black spots and view real-time results online. The researcher has complete control over the interview process, and can adapt questionnaires in response to live survey results, for example; modify questionnaire lists for individual interviewers, remove or rephrase ineffective questions, add new follow-up questions, or move interviewers to the busiest locations.
Smart analysis and reporting
Quickly generate multiple and complex variations of your report containing analysis, dynamic commentary, benchmarked results, and recommendations for improvement – all customized to the report audience. Once set-up, you can run reports again and again, and give logins to your clients to view reports online.
