Identifying where the respondent has accessed the survey from

This worksheet describes how to track where the respondent has accessed the survey from.

Background

To maximise the response rate to a survey, often a link for the survey is used in multiple locations online. For example you might have a link to your survey being used on your social media sites, as well as on your own website. This worksheet will show you how to track which link has been used to access the survey.

Summary of steps

Step 1: Add a new variable to capture where the response came from
Step 2: Publish and upload the survey to WebHost
Step 3: Seeding the identifier into the survey
Step 4: Creating a table to analyze where the respondent accessed the survey from

Step 1: Add a new variable to capture where the response came from

  1. Open your survey
  2. Add a new Single Choice variable at the top of the survey
  3. Right click and open the Variable Properties dialogue
  4. Name the variable as ‘site’
    variable properties
  5. Then press ‘OK’
  6. Type ‘Site’ as the question text
  7. Press tab on your keyboard to create a code label
  8. Type ‘Facebook’
  9. Then press tab
  10. Type ‘Twitter’
  11. Then press tab
  12. Type ‘Website’
    new question
  13. Right click the site variable and select ‘Hide Variable’.
  14. With it still highlighted, use the CTRL and UP arrow to move the variable just below your other hidden variables
    hidden variables

Step 2: Publish and upload the survey to WebHost

  1. Complete the rest of the design of the survey, including any routing and formatting.
  2. Then select ‘File’ followed by ‘Publish’.
  3. Select the three dots next to the ‘Path’ field to choose a location to save the published survey.
  4. If you want to test the survey, set the ‘Method’ to ‘Publish with preview’, if not select ‘Publish without preview’.
  5. Then select ‘Publish’.
    Publish
  6. Login to your WebHost account.
  7. Select ‘Upload new survey’.
  8. Browse to the location of the published zip and select it.
  9. Then press ‘Upload’.

Step 3: Seeding the identifier into the survey

  1. Open the survey in WebHost.
  2. Copy the URL for the survey and paste it into a text editor (such as Notepad or Microsoft Word).
  3. Add onto the end of the URL: &site=
    So if my survey URL is: https://wh.snapsurveys.com/s.asp?k=11112675925
    It will now look like this: https://wh.snapsurveys.com/s.asp?k=11112675925&site=
  4. You would then add in your site identifier onto the end. For example the link for Facebook would look like this: https://wh.snapsurveys.com/s.asp?k=11112675925&site=1

This means you will have 3 separate links:

  • Facebook: https://wh.snapsurveys.com/s.asp?k=11112675925&site=1
  • Twitter: https://wh.snapsurveys.com/s.asp?k=11112675925&site=2
  • Website: https://wh.snapsurveys.com/s.asp?k=11112675925&site=3

Step 4: Creating a table to analyze where the respondent accessed the survey from

  1. Import your data from WebHost into the survey in Snap11. Here is a worksheet that explains how: https://www.snapsurveys.com/support-snap11/worksheets/data-snap-web/
  2. Select the ‘Analysis Table’ icon to create a new table: Table Icon.
  3. Enter ‘site’ into the ‘Analysis field.
  4. Then press ‘OK’.

You will now have a table that shows how many respondents have come from each location that the survey link is listed:

Table Analysis

If there is a topic you would like a worksheet on, email to snapideas@snapsurveys.com