Two-way database links

Personalize surveys with information you already hold on your contacts such as a unique ID, name, or gender. And because Snap XMP links work both ways, you can automatically update your database with new or changed information – ready to use in your next survey.

  • Shorten surveys and save participants time
  • Pre-answer questions, for example preferred language, age, or gender
  • Personalize survey text and questions
  • Hide pre-answered questions from respondents but include data in reports
  • Maintain high quality customer records


In this example, the survey participant is greeted by name, and according to the current time of day. Personal information is added from a database which can be automatically updated with any amendments.

Other features we used in this survey: